Fellow advertisers, agencies and media buying services:
We have nearly 30 local websites who have agreed to be part of our “Philadelphia Interactive Advertising Network.” We have included many television, radio, magazine, and blog websites within the network (in addition to newspaper sites). Our relationships with these publishers, both large and small, allow a myriad of targeting options, and thus we can create customized programs for advertisers who wish to extend their message to the web. Our task is to help you and your clients sift through the many different options. These sites are very competitively priced from a CPM perspective and we will tailor a buy to suit your needs.
Among our capabilities:
· Banner and other size ads placed run-of-site or within specific content channels (sports, business, entertainment, etc.)
· Philadelphia DMA or specific local targeting (county, city)
· Search-Engine Marketing services if needed (Google/Yahoo Pay-Per-Click)
· Social Network Recommendations: Facebook, Twitter, and more
· Geo-targeted placements on national sites
· Unique unit recommendations (video Pre-roll, text sponsorships, rich media)
· Campaign management: weekly reporting, ongoing plan optimization
· Google Analytics tracking for multiple channel and creative analysis
Whether you need our help placing space on specific sites you request, or ask us to prepare a customized plan based on your target audience and budget goals, you will receive quality service.
Benefits of using my firm:
A business practice of one order/one invoice/one payment. This practice saves an incredible amount of time and effort.
· Advertisers will be billed at net rates; no mark-ups!
OuOur knowledge of traditional and online media helps insure that mediums work together and you get unbiased recommendations.
· We will work on your behalf to negotiate rates with appropriate website publishers and give you an efficient, targeted online strategy that will complement your other marketing efforts.
· We will work with your creative team or web personnel to make sure you have the correct ad specs and trafficking information. We also have connections with ad designers should the need arrive.
· Bottom-line: Our mission is to continue to help you plan and buy online media, save you time, save you effort, and make you more productive.
Why The Internet Should be Part of a Media Strategy
· Builds additional reach and frequency
· Ability to target by age, gender, and geography
· Easily measureable: Impressions, clicks, conversions
· Contributes to branding communication
· Newspaper circulations continue to drop as more eyeballs read news from the Internet
Procedures
· Call my office (610) 604-0639
· We will obtain your marketing goals, objectives, targets
· We will give you a plan offering efficient impressions across the most appropriate sites in our network.
· Once approved, we will execute the plan, give you trafficking information for ad submission, monitor, analyze, and recommend.
Summary
We are excited by this new initiative, and we look forward to a continued positive relationship with you. Please let me know if any questions.
Paul Mosenson
Online Media Tactics
(866) 586-6090
pmosenson@onlinemediatactics.com
www.OnlineMediaTactics.com